Futureye welcomes Alison Penfold to the team.

Futureye welcomes Alison Penfold to the team.

Media Release

10 October 2019 – For Immediate Release

Former Morrison / McCormack Government Chief of Staff and Agriculture Sector Industry Leader Joins Futureye

With two decades’ experience in social licence strategy, community engagement, risk and issues management and advocacy, former Federal Agriculture Minister Chief of Staff and live export industry leader, Alison Penfold has joined the team at Australia’s leading social licence and risk communications consultancy Futureye.

Managing Director Katherine Teh said. “Ms Penfold has a genuine, in-depth understanding of Futureye’s social licence and risk communications methodology and has achieved results through using the processes.

Alison has first-hand experience with our strategies and I am excited to have her as part of the Futureye team,” Ms Teh said. “She is an exceptional talent who can see issues from the perspectives of government, media and individual sectors and industries and she understands the drivers for change and the need for meaningful solutions.”

Ms Penfold’s two decades of experience in the field includes key roles on the staff of two Federal Agriculture Ministers – as adviser, and more recently as Chief of Staff. She has also been policy and political adviser to other State and Federal Ministers, held senior campaign roles at numerous Federal and State elections and worked in government relations for an ASX20 company.

“As CEO of the live export industry, I learned no tougher lesson about what it’s like for an industry to lose its social licence to operate, and the what it takes to try and earn it back.

“More recently in government, I saw a revolving door of industries facing social licence challenges and issues with significant social licence dimensions – water security and the construction of dams, the development of a long term national drought strategy, the rise of activism in agriculture industries, data and privacy concerns, 4IR and regional development and the banks and the resulting increase in regulation to name just a few,” Ms Penfold said.

“The fact is that when trust is shattered and the tide of opposition is against you, traditional corporate affairs, PR and government relations strategies are not tooled up to work.

“There is no silver bullet, but genuinely getting to the heart of community concerns and the social licence context, and executing a sharply tailored strategy can rebuild trust and reputation, eventually turning conflict into consensus.

“I am excited to join the Futureye team and helping clients be responsive to their social licence challenges to achieve genuine, long-lasting success, reputation and value.”