Northern Territory Seafood Council

Building buy-in for a new strategic approach

Northern Territory Seafood Council

Building buy-in for a new strategic approach

“Futureye’s approach has been a game changer for us and their supporting tools and guides mean we have increased our capacity to tackle these challenges in a new and different way. Our biggest challenge ahead will be the discipline to keep adopting these new approaches and keeping ourselves honest by not falling into patterns of the past.”

Katherine Winchester, CEO Northern Territory Seafood Council

 

The Northern Territory Seafood Council (NTSC) faced a number of social risks that were beginning to threaten the seafood industry’s operations. Individual businesses were very concerned, and not unified in how to resolve the challenges to the regulatory licences.

Futureye developed a process that helped the NTSC understand what the political, regulatory, and social licence threats were and how they could be resolved. The resulting strategy was tested in workshops to build buy-in across the industry and key communication documents were provided to summarise the issues facing three of the issues.

Using the new risk communications approach to present a united front, relationships with other stakeholders in the NT are becoming more productive and respectful. Not only that, but the NTSC is now enjoying stronger relationships with its members, who can see the value in moving away from the old ways of combative communications.