“The digital world is a blessing and a curse: there’s so much more information and so many more opportunities to talk to your audiences, but the challenge is how to make sense of it all and how to gain insights. Futureye’s innovative approach to understanding how issues evolve and mature proved invaluable. Their curve helped me get out in front of the pack — and provided an innovative way of engaging people in a deep and meaningful way.”
Peter Fray, former editor in chief and publisher of the Sydney Morning Herald
Fairfax Media, one of Australia’s leading news organisations, with five major daily publications, engaged Futureye in an innovative digital outreach partnership aimed at engaging younger readers. It chose the topic of drug law reform.
Futureye developed and implemented a pilot WikiCurve process in partnership with Fairfax. WikiCurve is an online system that tracks the social maturation of key issues. Unlike a poll or survey, WikiCurve allows users to inform themselves, so that people move from adversarial debate to rational dialogue.
Two weeks of extensive editorial coverage in print and online drove traffic to an engagement hub and WikiCurve with statistics incorporating 2.5 million unique visitors, 372,000 page views and more than 55,000 page views to the WiciCurve page.
This provided valuable information for Fairfax Media’s strategic planning, leading to great success for the company.