The Problem
Austral Fisheries wanted to be on the leading edge of sustainability, and differentiate its brand from competitors. Futureye provided a social licence “health check” to better understand risks and opportunities and to enhance resilience in uncertain times.
Our Solution
Futureye assessed social licence threats to the industry and Austral Fisheries’ exposure to the risks, providing strategies to mitigate the risks.
Futureye’s research and advice helped Austral work closely with NGOs and international governments to resolve conflict between the Sea Shepherd and pirates illegally fishing Patagonian Toothfish.
The Result
In 2012 Austral achieved Marine Stewardship Certification for its Patagonian Toothfish fisheries and, by combating pirate fishing, eliminated illegal operations.
During this process Futureye created a maturity analysis of climate issues and developed the world’s first carbon-neutral cultivated fish and this development resulted in Austral achieving a 13% premium for tender on the open market. In 2017, Austral received the prestigious Banksia Foundation Small to Medium Sustainability Leadership Award for seafood that is sustainable, healthy and carbon neutral.
