Brand issues in the FMCG sector

Brand issues in the FMCG sector

Building an SLO in FMCG

The relationship between a product, brand and consumer strikes a delicate balance between the rational and the emotional. When crises strike, consumers can react with outrage, even if the hazard level is low.

On Tuesday, August 5th, Katherine Teh-White will deliver a presentation on how a Social Licence to Operate strategic approach mitigates and manages operation risk to the food and grocery sector in Melbourne.