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Brand issues in the FMCG sector
October 18 2015
Building an SLO in FMCG
The relationship between a product, brand and consumer strikes a delicate balance between the rational and the emotional. When crises strike, consumers can react with outrage, even if the hazard level is low.
On Tuesday, August 5th, Katherine Teh-White will deliver a presentation on how a Social Licence to Operate strategic approach mitigates and manages operation risk to the food and grocery sector in Melbourne.