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VIP Packaging’s Noble Purpose is “to help people make sustainable choices”. In ensuring the organisation is in alignment with its purpose, VIP Packaging has publicly committed itself to ensuring that all products are 100% recyclable by 2008. Whilst VIP Packaging was confident it was delivering against the economic and environmental elements of sustainability, its social responsibility strategy wasn’t as advanced. With this in mind, Futureye was contracted to help VIP Packaging commence its social responsibility journey.
Futureye provided VIP Packaging with a solid foundation from which to develop its social responsibility strategy. Our recommendations helped to challenge the organisation’s thinking about how it can leverage social responsibility to drive business activities and generate profits.