Roundtable on Sustainable Palm Oil (RSPO)

European communication strategy to influence the influencers on palm oil

Katherine Teh-White

Managing Director

See profile

The brief:

The Roundtable on Sustainable Palm Oil (RSPO) is the leading international body supporting the production and use of Certified Sustainable Palm Oil as an ethical and sustainable solution to the growing global demand for palm oil. RSPO faced an increasing reputational risk as its certification was being questioned at the same time as its members sought reputational “cover” through the use of its certification scheme. RSPO decided to seek advice on a new communication strategy. Futureye won a global contest with a nonconforming bid.

“We decided to work with Futureye as they offered a fresh approach and were obviously passionate about the brief to strengthen our social licence to operate and create a consumer outreach campaign for sustainable palm oil. Their detailed analysis, clear thinking and well structured recommendations have resulted in a bold new communications strategy for Europe that will help us to reposition the organisation in a fairly challenging environment. Katherine Teh-White is a great communicator and facilitator. I enjoyed working with everyone in the team, they were insightful, enthusiastic and fun.”

Danielle Morley, European Director of Outreach & Engagement, Roundtable on Sustainable Palm Oil

The result:

RSPO now has a credible strategy that could be used to build visibility with stakeholders, members, sustainability bloggers and the public at large. The strategy was launched in November 2014 and is receiving positive feedback.

Get in touch with us

We’re happy to arrange a consultation with you to better understand your needs.