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Institute of Foresters of Australia (IFA)
The Institute of Foresters (IFA) is committed to taking a more a pro-active media role in the debate about sustainable forestry. IFA has appointed Media Liaison Officers around Australia to represent the views of foresters in the media. Futureye was asked to train these Media Liaison Officers in effective use of the media, enabling them to both lead debate in the media and raise the profile of the IFA.
Media Liaison Officers’ ability to effectively communicate in the media on behalf of the IFA has been greatly enhanced by Futureye’s media training. MLOs are now able to take a leading role in debates about sustainable forestry and climate change, while also raising the profile of the IFA.