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A strategic analysis of how biodiversity has matured as an issue over time 2010
Biodiversity is a critical priority for the Australian Commonwealth Scientific and Industrial Research Organisation (CSIRO). While CSIRO is full of globally leading specialists, there is value in getting these experts to develop a shared understanding of the biodiversity storyline. CSIRO commissioned Futureye to analyse the history of ideas surrounding biodiversity in order to get across a vast range of information in this space quickly and to inform the organisation’s public position on the issue.
As part of the project, CSIRO furthered its understanding of unique opportunity to shift biodiversity to be higher on the political radar and position it as a nationally and globally significant issue. As part of the Futureye and CSIRO Social Maturation Curve exercise, both organisations recognised: • The community-at-large does not understand the implications of biodiversity loss, • This issue is not high on the political radar, and • There is no commitment to pursue a different path than the current trajectory.