A strategic analysis of how biodiversity has matured as an issue over time 2010

Katherine Teh-White

Managing Director

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The brief:

Biodiversity is a critical priority for the Australian Commonwealth Scientific and Industrial Research Organisation (CSIRO). While CSIRO is full of globally leading specialists, there is value in getting these experts to develop a shared understanding of the biodiversity storyline. CSIRO commissioned Futureye to analyse the history of ideas surrounding biodiversity in order to get across a vast range of information in this space quickly and to inform the organisation’s public position on the issue.

The result:

As part of the project, CSIRO furthered its understanding of unique opportunity to shift biodiversity to be higher on the political radar and position it as a nationally and globally significant issue. As part of the Futureye and CSIRO Social Maturation Curve exercise, both organisations recognised: • The community-at-large does not understand the implications of biodiversity loss, • This issue is not high on the political radar, and • There is no commitment to pursue a different path than the current trajectory.

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