Beringer/Treasury Wine Estates

Benchmarking Reputation

Katherine Teh-White

Managing Director

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The brief:

Foster’s Wine Estates required a benchmarking system in order to understand the key drivers of their reputation in the view of their most highly involved stakeholders. The company then wanted to measure its current performance against those drivers, benchmark its performance against its competitors and the industry average, and review its performance on an annual basis into the future.

The result:

Corporate strategy around reputation issues were set primarily intuitively, but with adequate benchmarking tools, the company is now able to base its decision making on quantitative analysis of the key issues which drive its reputation and its performance in each of these areas. Futureye’s focus on skills transfer will ensure that the company can regularly monitor its performance on an on-going basis into the future.

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