Australian Livestock Exporters’ Council

New industry-wide strategy addressing high community outrage 2013

Katherine Teh-White

Managing Director

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The brief:

The Australian Livestock Exporters’ Council (ALEC) is the national policy body representing the Australian livestock export industry. In Australia, the livestock export industry has become a target of intense activism and is at risk of a total ban. ALEC engaged Futureye to assist in developing an industry–wide strategy to rebuild its Social Licence to Operate and ensure the commercial sustainability of the industry.

“Futureye is helping us to institutionalise and embed our capacity to foresee consumer trends that will allow us to be ahead of the curve and deliver ongoing growth and profitability. We are learning how issues develop and how expectations change to give us the tools to better respond and to proactively position ourselves as an industry. We are inspired to change and this process has given us confidence to face a challenging regulatory, stakeholder and communications environment.”

Alison Penfold, Chief Executive Officer, Australian Livestock Exporters’ Council

The result:

The project has resulted in an immediate change in member’s perceptions of the handling of issues and a more positive media reaction. The industry has also seen increased alignment among members on a new and mutually productive approach to stakeholder engagement and communications.

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