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Kelly has wide ranging communication skills and experience, particularly in the areas of issues management, crisis management and risk communications. Among his industry experience, Kelly has provided risk and outrage management across a variety of industries including telecommunications, energy, food, and mining.
Kelly is best known for managing all the communications for VENCorp and the State Government during Victoria’s gas supply emergency. This included communications to all four million Victorian’s, as part of the largest gas re-light program in the world. He currently provides risk communication advice to the mobile phone industry globally about how to handle community concerns about cancer and many other health issues. Kelly provided the overall strategic advice on the handling of well‐known 2000 extortion attempt on SmithKline Beecham’s (SKB) when the Panadol brand was targeted by an extortionist. It was Australia’s largest product recall at the time and resulted in stronger public trust in the product after the crisis.
He has been a key advisor to the mobiles industry for the past 20 years. He also managed the communications for the sale of Victoria’s state-owned electricity and gas assets which totalled $29.5 billion and included Australia’s largest ever privatization.
Kelly has a BA in Communication from the University of Canberra and has undertaken postgraduate studies in marketing and risk communication. He is a Fellow of the Public Relations Institute of Australia (PRIA) and a recipient of their Award of Excellence.