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After several years working as a journalist Isabelle joined Melbourne’s Herald Sun as deputy business editor and Australia’s first social media editor. After 18 months she was promoted to national social media editor for News Corp Australia and was responsible for advising social media strategy, development, training, policy creation, implementation and branding across News Corp’s many local newsrooms.
Today she works in the not-for-profit sector in social media management, communications and high-level strategy. She has experience in social media training, management, strategy formulation and implementation, analytics, audience insight and follower growth.
Isabelle maintains her links with media through freelancing for the likes of The Guardian, ArtsHub, Beat Magazine and more. She is a board member on the Melbourne Press Club and has given lectures in journalism at Melbourne University and Monash University. She has been interviewed for print, TV and radio and also taken part in live panels for a range of conferences and forums, including the Walkley Foundation, for which she regularly runs training workshops for journalists and communications professionals.